This is a journey through some minor beauty pageants in the rich and bored Italian province, where the (dis)values conveyed by commercial television arise, pressing on people's dream of recognition. In an ideal food chain of power, media and fame, we find young girls - not yet mature in their bodies - showing tattoos and thongs, mothers whose faded beauty clings to a scalpel, but also well aged, half-naked women playing a show that hardly differs comic and drama, but it is a cross section of our society.