This is a journey through some minor beauty pageants, in the rich and bored italian province, where are to be found the (dis)values conveyed by commercial television, pressing on people's dream of fame. In an ideal food chain of powers, media and popularity, we find young girls - not yet mature in their bodies - showing tattoos and thongs, or mothers whose faded beauty clings to a scalpel, but also well aged, half-naked women playing in a show that hardly differs comic and drama, but it is a cross section of our society.